bedigital UK Ltd, a leading provider of IT Asset Management (ITAM) and Software Licensing consultancy services, is pleased to announce a strategic partnership with Libra Advisory, a recognised leader in FinOps and cost optimisation consultancy. The collaboration marks a significant step forward in bedigital’s expansion into the rapidly growing FinOps, GreenOps, and Sustainability markets.
With organisations under increasing pressure to balance financial efficiency, environmental responsibility, and digital transformation, the partnership between bedigital and Libra Advisory brings together deep expertise from both firms. bedigital’s strong reputation for ITAM transformation, compliance, and governance complements Libra Advisory’s proven capabilities in cloud financial operations (FinOps), cost optimisation, and sustainability-led technology strategies.
Through this partnership, bedigital will enhance its service offering to help clients achieve full visibility and optimisation across their technology and cloud portfolios, supporting not just financial performance but also environmental and social impact. Libra Advisory’s specialist knowledge in cloud economics and data-driven cost management will integrate seamlessly with bedigital’s established consulting framework, enabling clients to deliver measurable results across operational, financial, and sustainability goals.
Speaking on the partnership, Gareth Davies, Sales and Marketing Director at bedigital UK Ltd, commented:
“Our clients are increasingly looking for a holistic view that unites financial accountability, sustainability, and operational excellence. Partnering with Libra Advisory allows us to bring that vision to life. Libra’s FinOps and GreenOps expertise perfectly complements our IT Asset Management heritage, creating a powerful combination that delivers real-world outcomes for organisations navigating complex digital landscapes.”
Libra Advisory’s Managing Partner, Brad Marsh, added:
“bedigital has built an impressive reputation for quality, integrity, and deep client engagement. The opportunity to collaborate was a natural fit. Together, we can offer end-to-end visibility, from software and asset lifecycle management through to cloud cost and sustainability optimisation, ensuring clients not only control spend but also make responsible, data-informed decisions.”
Both companies’ leadership teams recognised that a strategic alliance between two established brands would accelerate innovation and deliver greater value to clients. In a rapidly evolving technology and sustainability marketplace, combining forces enables each organisation to scale expertise, share insights, and remain at the forefront of advisory services that help enterprises modernise responsibly.
The partnership will see joint go-to-market initiatives, co-developed service frameworks, and shared delivery expertise designed to empower clients on their FinOps and GreenOps journeys. By aligning best practices in financial operations with sustainability objectives, bedigital and Libra Advisory are well positioned to support organisations seeking to make smarter, greener, and more transparent decisions in the cloud era.
About bedigital UK Ltd
bedigital UK Ltd is a specialist consulting firm helping organisations maximise the value of their software, cloud, and technology investments. With deep experience in IT Asset Management, licensing compliance, and transformation programmes, bedigital supports clients across the public and private sectors to improve governance, optimise spend, and deliver measurable business outcomes.
About Libra Advisory
Libra Advisory is a leading consultancy specialising in FinOps, cost optimisation, and sustainability-focused technology management. Through actionable insights and data-led strategies, Libra helps organisations achieve efficiency, transparency, and accountability in their technology and cloud operations.
