#66 How to be an employee-centric leader - Chieu Cao, Co-founder of Perkbox and Founder & CEO of Mintago

Published on March 21, 2023

Gone are the days of employee benefits that leave you feeling uninspired, as this week’s guest, Chieu Cao, co-founder of Perkbox and founder of Mintago, joins Gareth to discuss his role in establishing companies that are totally employee-centric. In the episode, Chieu credits his leadership success to the same ethos that drives his companies: being reactive to individualism, and to ‘listen first then make your statement’. 

The conversation focuses on the global challenges faced when developing a new product, from initially producing the ‘B2B version of Groupon’ to finding his niche in the employee benefits sector. Chieu and Gareth move on to an insightful conversation on how providing financial education in schools is paramount in creating the money-savy businesspeople of tomorrow, and how ChatGPT is already a game changer for the future. This week’s episode is all about the employee: whether that be a human, or an AI personal assistant, we’ve got it covered. 



  • What good leadership means to Chieu (01:5) 
  • Becoming a better communicator (03:30) 
  • Chieu’s backstory (05:10) 
  • Walking with the ‘ecommerce giants’ (08:15) 
  • Building the ‘B2B version of Groupon’ (10:50) 
  • The beginnings of Perkbox (12:10) 
  • Change management and growing pains (16:50) 
  • What is Mintago? (22:05) 
  • Improving financial education in schools (25:10) 
  • Is Chat GPT a game changer? (30:15) 
  • How will consumer trends change in Web3? (35:28) 
  • Chieu’s productivity tips (39:25) 
  • Advice to his 21-year-old self (45:15) 

*Book recommendation- The Almanac of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson* The Almanack of Naval Ravikant: A Guide to Wealth and Happiness (Audio Download): Eric Jorgenson, Tim Ferriss, Vikas Adam, Author's Republic: Amazon.co.uk: Books